Friday 28 November 2014

What’s Next For Firefox?



What’s Next For Firefox? 



Things on the desktop aren’t looking great for Firefox, but Mozilla is also at best an also-ran on mobile. Apple didn’t allow third-party browser engines on its platform during the early days and even as Android gained in popularity, it still took Mozilla a while to launch a useful version of Firefox on that platform. Then, over the last few years, Mozilla tried to make up ground by launching its own platform. That was an audacious effort and I can only laud it for its effort to bring low-cost phones to developing countries — but so far, that effort has barely paid off except for in a couple of very small markets (and now that there are plenty of cheap Android phones around, I doubt it stands much of a chance in those markets either).



Mozilla has now partnered with Yahoo to power its search in the U.S. starting next month. And while Yahoo may not be the down-and-out company it seemed to be just a few years ago, it’s not exactly a powerhouse when it comes to search. This deal may gain Yahoo a few extra searchers, but it probably isn’t going to help Mozilla gain market share (because nobody is looking for a browser with built-in Yahoo search).

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